Sr. Performance Marketing | Retail | Digital | UAE
- Dubai, United Arab Emirates
- 2 years ago
- Confidential
- Permanent
- Full time
Job Description
-
Date Posted:
2 years ago -
Location:
Dubai, United Arab Emirates -
Offered Salary:
Confidential -
Gender:
Any -
Headcount:
1 -
Industry:
Advertising / Public Relations / Marketing Services -
Visa Preference:
Emp Visa - Holders -
Joining Timeline:
15 - 30 Days, 10 - 15 Days, Immediate
Job Description
Job Requisition ID: 158572
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Groups entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role:
End to End Management of PPC Operations and Strategies to meet Retails KPIs and requirements. (Revenues, Customer Acquisition) eCommerce
What you will do:-
Description of Accountability:
Manage day to day PPC campaigns
- Strategy & Execution
- Upper or lower funnel based on KPIs
- Daily monitoring
Reporting
- Delivering performance reports and insights to the PPC team and internal stakeholders.
- Reporting delivering performance reports and insights to the PPC team and internal stakeholders.
Strategy & optimization
- Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
- Delivering customer-focused, profitable multi-category campaigns to agreed targets
- Addressing and escalating campaign performance issues.
- Responsible for AB tests, Search Query analysis and keyword mining.
Teamwork
- Create relationship & workflows within the department
- Work with all the brands you are in charge of
Personal Development
- Develop knowledge in Paid Social execution
- Develop knowledge in programmatic advertising
- Participate into a more data driven approach project with the CRM department
Required Skills to be successful:
- Fluency with one or more bid management tools (Adwords, Marin, GA360 or Kenshoo)
- Strong Web analytics experience (Google Analytics, SiteCatalyst).
- Experience in Retargetting platforms (Criteo, RTB) is a plus
- Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)
- Comfortable using BI tools (Tableau, Power BI)
- Advanced skills in MS Excel
- Experience using a CDP is a plus
What equips you for the role:
- Bachelor Degree
- 4-5 years in an eCommerce environment (retail is a plus)
- Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
- Demonstrated ability to interpret data for insights and next steps.
- Understanding of Digital and ecommerce metrics, conversion funnels
- Team player with ability to self-learn
- Experience in Budgeting
- Data driven mind-set
- English mandatory
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